Gwyneth Paltrow ALS Ice Bucket Challenge

The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head or donating to the ALS Association in the United States. It went viral throughout social media, where the challenge was to either dump a bucket of ice water on one's head or donate to an ALS charity of the participant's choice.

The challenge required nominated participants to have a bucket of ice water poured on their head. One common stipulation gives 24 hours to complete the dare from the time they are nominated; otherwise, the participant has to donate $100 to charity.

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